This is default featured slide 1 title

Go to Blogger edit html and find these sentences.Now replace these sentences with your own descriptions.This theme is Bloggerized by Lasantha Bandara - Premiumbloggertemplates.com.

This is default featured slide 2 title

Go to Blogger edit html and find these sentences.Now replace these sentences with your own descriptions.This theme is Bloggerized by Lasantha Bandara - Premiumbloggertemplates.com.

This is default featured slide 3 title

Go to Blogger edit html and find these sentences.Now replace these sentences with your own descriptions.This theme is Bloggerized by Lasantha Bandara - Premiumbloggertemplates.com.

This is default featured slide 4 title

Go to Blogger edit html and find these sentences.Now replace these sentences with your own descriptions.This theme is Bloggerized by Lasantha Bandara - Premiumbloggertemplates.com.

This is default featured slide 5 title

Go to Blogger edit html and find these sentences.Now replace these sentences with your own descriptions.This theme is Bloggerized by Lasantha Bandara - Premiumbloggertemplates.com.

Sunday, January 26, 2014

How to Generated More Traffic to your Blogger Blog

How to Generated More Traffic to your Blogger Blog

How to Generated More Traffic to your Blogger Blog

 

1.Format Blogger post URL link:
Permalink plays a great role in search engine ranking of your post. There are few rules which everybody should follow for Blogspot permalinks:
Go to Blogger edit HTML > find out code section

<title><data:blog.pagetitle/></title>

and replace it with

<b:if cond= 'data:blog.pageType == &quot;index&quot;'>
<title><data:blog.title/></title>
<b:else/>
<title><data:blog.pageName/></title>
</b:if>

Now the individual pages will have post title itself .

2.optimizate your image on BlogSpot  by adding alt tag and title tags in every image

3.Provide good title ,description and footer text

Title ,footer and description plays an important role on search engine optimization of every blog . If you are targeting some keywords make sure that you included those keywords in the above mentioned locations .

4.You should provide Meta Description in every post you publish. Meta Descriptions are 2-3 lines description of your blog. It is good for Search Engine Optimization because it helps search engine to understand your blog in 2-3 lines.  In the new Interface of Google Blogger it very easy to add a custom description. While you are publishing a new post you can simply add 2-3 lines in the description box on the right sidebar.

5.Labels
Labels are same as the keyword or not. It is very controversial. But no doubt it is very important for Search Engine Optimization. You should use proper, descriptive and unique labels for your blog. A blog should have at least 3 to 5 unique labels

6.Keyword density is a important aspect for better ranking. Too less will lead to less ranking and stuffing your Keyword will lead to over optimization. I usually maintain a ratio of 2%/post. Though, you can pick keyword density for your Blog post SEO, account to one which works for you. Publish articles in relevance to post title and include necessary keywords in the post . Never stuff keywords to manipulate search engines . But after finish you can analyze the whole post to find out suitable locations where the keywords can be safely inserted without distracting readers .

7.Make all the external links open in new tab 
This will reduce your bounce rate, increase the no. of page views on your blog and your blog traffic will not be transferred just because of one single link.

8. Make all the external links nofollow
By default all links are dofollow that means Google can crawl them and hence much of the PageRank juice of the page goes away. So in order to prevent them one should add nofollow tag to all external links.

9.Go to Blog Title → Template → Edit HTML and add the below code just above the tag </head>

<script src='http://ajax.googleapis.com/ajax/libs/jquery/1.3.2/jquery.min.js' type='text/javascript'/>

    <script type='text/javascript'>//<![CDATA[
    jQuery('a').each(function(){// Let's make external links open in a new tab. var href=jQuery(this).attr('href');if (typeof href !='undefined' && href !="" && (href.indexOf('http://') !=-1 || href.indexOf('https://') !=-1) && href.indexOf(window.location.hostname)==-1){jQuery(this).attr("target", "_blank");}});//]]></script>

    <script type='text/javascript'>//<![CDATA[
    jQuery('a').each(function(){// Let's make external links nofollow. var href=jQuery(this).attr('href');if (typeof href !='undefined' && href !="" && (href.indexOf('http://') !=-1 || href.indexOf('https://') !=-1) && href.indexOf(window.location.hostname)==-1){jQuery(this).attr("rel", "nofollow");}});//]]></script>

    <script type='text/javascript'>//<![CDATA[
    $(document).ready(function(){$('img').each(function(){var $img=$(this);var filename=$img.attr('src') $img.attr('alt', filename.substring((filename.lastIndexOf('/'))+1, filename.lastIndexOf('.')));});});//]]></script>  



Once you have added the code save your template.You are done now. Now you can see alt tags in your images, Nofollow tag in External links and Opening of external links in new tab.

10. Give Meta Tags or meta keywords and Description :

Sign In to your Blogger Account
    Take Design tab in your blog

dashboard
    Select Edit HTML
    Add the following code inside

<head> section


    <b:if cond='data:blog.url ==

data:blog.homepageUrl'>
    <meta content='Place blogger

description here'

NAME='description'/>
    <meta content='Place your blog's

keywords here(seperated by commas)'
    NAME='keywords'/>
    </b:if>

Replace the Red text by your blog's description and keywords and place

it inside <head> section.Now your blogger blog meta tags are

placed.The Blogger description you placed in meta tag description will

display as the description of your blog in Google search results


11.Change all H3 tags with H1 tag

Go to Blogger Account
    Select Template -> Edit HTML

         simply find <H3
Change all < h3> </h3> open and closed tags and replace them with <h1> </h1>

click save template.



Monday, January 13, 2014

Generate Web Traffic through FaceBook

Generate Web Traffic through FaceBook

 facebook importance in seo, generate webtraffic with facebook, How to promote website with facebook, role of facebook in seo, socail media optimization 

Generate Web Traffic through FaceBook

 

Facebook is an interactive stage with millions of potential customers, targetable by common interests or home country or even date of birth. The average user mentality is receptive to new ideas and online content, and is willing to share a wealth of personal information.

There are many ways of promoting your website using various social networking promotion techniques. It helps if you already have a facebook account with lots of friends who are likely to join your group if they get a personalize invite from you.  However, you don’t actually need ANY friends, because you can invite your entire email address book, or to selected email addresses.  We will explain all this within the post.

Create a Facebook Group

Choose a relevant group title, and add a brief but detailed description of what your website is all about. There is a “Recent News” box in the group setup.  You should use this wisely as people like to be kept up to date on important issues / news to do with a product, service, or website that interests them.  Make sure you keep this updated with all events and news to do with your site.  Do not waste your time updating it with irrelevant information however; you are better off updating it less regularly than you should, whilst maintaining a quality news update which people will actually appreciate.

Upload a relevant image for your group.  This may be your logo or advertisement banner which hopefully you will already have at your fingertips. Now, when it comes to inviting people you have two options or you can do both, of course. You can manually select all of your existing Facebook friends, which may take you up to 5 minutes depending on how many friends you have, but it is definitely worth it.  It is highly recommended that you choose to add a “Personal Message” to invite your friends and relatives. This ensures that your friends are invited properly, not just with a standard invite notice; it raises the chances of people accepting your invite.

Your second option is to invite via email.  Here you have two separate choices.  You can either import your contacts or send the invite to everyone in your email address book, or you can manually add emails to a list.  This is up to you, but the manual method will take a lot longer and will be somewhat tedious. You should now be ready to publish your group and post an automated update message to your profile, so don’t skip this process!

Now you can check your member list grows.

2)      Using the Facebook Like button

To promote your business web site is both simple and effective.  The Facebook Like button is set of code that can be inserted onto almost any web site.  The code generates a button that lets those who visit your site quickly and easily share your site’s content with their Facebook friends.  As soon as one of your web site’s visitors clicks the Facebook Like button a story is published on their friends’ News Feed with a pretty little link that directs them back to your web site.  This is a great user driven web site promotion tool.  They will only click on it if they find it interesting enough to share with their “Like” minded friends.

3)      Make a Facebook Page

Facebook page is an excellent strategy to promote your online business. With page application you can create a dedicated page for your website and fill it with tons of added sections. People can subscribe and become fan of your facebook page, and can take part in polls, discussions, forum posting, photo uploading and tagging and much more.

4)      Events

Simply put, Facebook Events can help you connect with your target audience and invite them for your events, even if they aren’t on your friend list or one of your fans. Events can be created individually or even from Profiles, Pages. The Facebook gives you a choice between making the event Public and Private.

5)      Fan Pages

You can make pages for your business or website on facebook and then promote those pages among your friends and fans. This is also a default feature that is provided by facebook. You can have fans for your pages. Businesses and websites can show their information and work profile and share latest news and company’s latest updates with the fans.

6)      Facebook Connect

With this app you will increase traffic, increase registrations and increase activity to your website. You can gain access to User’s Identity: a user’s name, photos, Friends, Distribution: all of the integration points within Facebook, like stream stories and notifications, Integration: profile boxes, profile tabs, and publishers just like apps on Facebook.

7)      Write Interactive and Useful Post

Update your Facebook page with interactive and useful post as frequently as you can. This will create an opportunity for them to respond to the post with their thoughts and comments.

Social Networking Sites

1 Face Book: – http://www.facebook.com/ (Face book helps you to connect and share with the people in your life)

2 Orkut:- http://www.orkut.com (Orkut Social Net Working site helps to Connect with friends and family using scraps and instant messaging, we can discover new people through friends of friends and communities, Share your videos, pictures, and passions all in one place)

3 Hi5 : http://www.hi5.com/  (If you are Bored with generic social networks? You can join the fun on hi5! Every day, millions of people meet up, hang out, play games and have fun on hi5.  Check it out)

4 Tagged : http://www.tagged.com/ ( we can Make a great profile that’s all about you Find your friends and meet new people Chat, flirt, photos, games, and more by this social networking site.)

5 Meet up: http://www.meetup.com/ (Meet up social networking site helps to Do something and learn something, Share something, and Change something in our daily life.)

6 Multiply: http://multiply.com/ (Multiply Social Networking Site helps to Share your photos, videos, and blog posts safely. We can get our real friends and family discussing them, Store our media files permanently in its full resolution, and easily organize and edit our collection.  )

7 Ning: http://www.ning.com/ (Ning social networking site is the social platform for the world’s interests and passions online. Millions of people every day are coming together across Ning to explore and express their interests, discover new passions, and meet new people around shared pursuits.)

8 Classmates : http://www.classmates.com/ ( Join Classmates.com social networking site to Find High School Friends, Plan Reunions, Find friends and high school alumni for free! over 50 million people who share memories, class reunion info, yearbook pictures, and more.  We can connect with old school mates on Classmates.com today)

9 Fotolog: http://www.fotolog.com/ (Fotolog social networking is the world’s leading photo-blogging and social networking website: Fotolog helps to Share photos. Make friends. It’s easy!)

10 Sky rock: http://www.skyrock.com/ ( sky rock social networking site helps to create Blogs, profiles, dating, groups, chat, games, poker, pictures, videos, music… With Sky rock we can create free of charge your network of friends and share your pictures, your videos and widgets unlimitedly)

11 Badoo: http://badoo.com/index.phtml (Badoo is a worldwide socializing system that provides its members with the ability to meet new people and friends in and around their local area)

12 Gaia: http://www.gaiaonline.com/Gaia Online is an online hangout, incorporating social networking, forums, gaming and a virtual world.

13 Friendster: http://www.friendster.com/ (Friendster helps you stay connected with everything that matters to you: friends, family and fun! It’s free to join, so go on, and see what all the fuss is about)

14 MY YEAR BOOK ( http://www.myyearbook.com/ ( Meet new people, play fun games, free online dating, for high school, college, and every one )

15 Black Planet: http://www.blackplanet.com/ (Join the largest Black community online Socialize. Find your friends. Meet new people. Share photos & videos. Speak Freely. Openly discuss hot topics in forums, groups or blogs and Shine. Showcase your talent & find praise from the community. Let Loose. Have fun playing in a space where you can be you)

16 Bebo: http://www.bebo.com/ (Bebo provides an open, engaging, and fun environment that empowers a new generation to discover, connect and express themselves. Millions of skins customize your profile. Easy Photo Tools Upload, organize and share, Bubble Tagging more fun with photos, Life stream Feeds from all your social networks, Your Favorite Celebrities Photos. Music. News)

17 Myspace : http://www.myspace.com/ ( friends networking sharing photos finding friends blogs journals blogging journaling bands music rate pics join groups forums classifieds online social networking – Have More Fun With Your My Space Profile! Check out the My Space Apps Gallery for Fun Stuff, apps and many more fun ways to connect with friends and express yourself.


facebook importance in seo, generate webtraffic with facebook, How to promote website with facebook, role of facebook in seo, socail media optimization

Sunday, January 12, 2014

Google Adsense Referral Income


Google Adsense Referral Income

Google Adsense Referral ads, Google Adsense Referral button, Google Adsense Referral Income, Google Adsense Referral program

 
Google Adsense Referral Income



Google Adsense Referral Program Can Earn You More Than Google Adsense Compensation

Last week I was reading the terms and conditions of Google adsense program.While adsense is a great way to monetize your website/ blog and to earn from target traffic ,what we tend to neglect is Google Adsense Referral program.It is perhaps because many of us are not aware of the compensations google offers for the referrals. Unlike google adsense , Google encourages us to draw attention of our traffic creatively to our Google adsense referral button.

We can place Google adsense referral button or banner on our site and when a publisher signs up for Google AdSense through our referral button or banner,our account gets credited.When this publisher earns $5.00 within 180 days of the sign-up date, our adsense account is credited with $5.00. When the same publisher earns $100 within 180 days of the signup date and is eligible for payout, our account is credited with an additional $250.In other words you earn $250 when your referral to google adsense program earns his first $100.

These compensations are not lucrative enough, but here is what got me thinking. If, in any 180 day period, you refer 25 publishers with each one earning $100 and qualifying for adsense payout, you will be awarded a $2,000 bonus. This means every time you refer 25 publishers within a period of 180 days ,you will earn $2000 when they reach their minimum payout amount of $100 and there is no limit to the number of times you could earn that.

If you have good traffic visiting your website/blog ,then this might just provide you the impetus to look closely at the referral ADS so the traffic to your site can make you more money.There are many adsense formats and colors for referral buttons to choose from on the Referrals page within your AdSense account.

Other Google Referral Products

There are several google products other than adsense that you can refer and earn from ,but the compensation for those isn’t as rewarding as the adsense referral program. And the earnings from the referrals vary depending on the product you're referring and their conversion ; Not just the signup.

For:

Firefox and Google Toolbar : You will receive up to $1 in your adsense account when a user downloads the Firefox plus Google Toolbar from your referral button and runs Firefox for the first time .It pays up to $1 based on the location of the user who downloads the Firefox and Google toolbar.

AdWords: Adwords is a service provided by Google for advertising on their search engine network where you can select your daily budget and the amount you would like to pay per click your ad receives.You can manage your campaigns and check the number of clicks in realtime in your Adwords account.For every Adwords Advertiser you refer, your account gets credited $5 when the advertiser spends his first $5 within 90 days of the signup date

You will be credited with another $40 when that same advertiser spends $100 within 90 days of the signup date.

If in any 180 day period you can refer 20 advertisers each of whom spend more than $100 within 90 days of their respective sign-up dates, you will be credited another $600 as bonus. This bonus is limited to 1 per calendar year.

Pack: Google pack is a collection of essential softwares.When a Windows user you've referred to ‘Pack’ downloads and installs the product, you'll receive up to US$2 in your adsense account depending on the geographic location of the user downloading the Pack.

Checkout: Google Checkout is a service offered by google for buyers to shop online.When a user signs up as a buyer and completes a transaction through Google Checkout of at least $10 within 90 days of the signup date, your account will be credited with $1.

Google Apps: Apps provides it’s user a powerful communication and collaboration tool.When a user signs up for Google Apps and there are one or more Google Apps email accounts in use for four consecutive weeks, you will be credited with $5.

.

Tracking Referrals
It’s important to remember that unlike google adsense ,you are paid by the referral programs for conversion and not clicks. You can track the performance of your referrals from your adsense account..Once you login into your adsense account visit the Reports Overview page or the Advanced Reports page and select ‘referrals’ in the dropdown box. There you can check the clicks, signups, conversions and earnings separately for each referral product or service you use.

Short term and long term perspectives

While all the referral options Google adsense provides are good revenue generators ,having profited from it myself, I find the adsense referral button the most profitable. If you get enough traffic to your website or blog and use the adsense referral button creatively then the income from your adsense referral might beat your adsense income ,atleast in the short run.As your traffic and community expands , your earning graph from adsense ads will steadily climb above the income from adsense referral.

Google adsense is now allowing third party vendors to place display ads on publisher sites.

Friday, January 3, 2014

Getting traffic from blog commenting

Getting traffic from blog commenting:

blog commenting importance, blog commenting in seo, blog commenting role, Getting traffic from blog commenting

blog commenting

 

I have seen many bloggers who don't target SEO, they just comment valuable comments on other blogs and they get good traffic for their blogs.

I think it is good technique in competitive market as SEO is very competitive so you can use here any competitive keyword and get good traffic from blog commenting but you have to do quality work otherwise, it may not give much benefit.

you just need to give a comment to such related niche with your blog, by giving awesome comment with good facts and info, people will excited to know who you are, and they will click your anchor text

don't bother commenting on big blogs, your comment will just get lost in the crowd, and also most big blogs wont let you link anyway.

so keep with the semi-popular blogs, it will help in the long run.
To be able to drive traffic via blog commenting, you need to say something that will spark the interest of everyone else, making you stand out from the crowd. However, what good is a good comment in a sea of 300 other comments? Chances are it will take you forever to get noticed - if your comment gets published, that is. A good way to do blog commenting is to choose blogs that have 10-20 comments and build rapport with the writer and with the other commenters.

A more detailed method would be to setup alerts in Google related to your niche, then, as soon as you get an alert, be sure to post a relevant reply. This way you will get a lot of UV from the first hour itself.

Friday, December 27, 2013

SEO Concepts

deep linking – linking to a web page other than a site’s home page.

description tag – an HTML tag used by Web page authors to provide a description for search engine listings.

doorway domain – a domain used specifically to rank well in search engines for particular keywords, serving as an entry point through which visitors pass to the main domain.

doorway page – a page made specifically to rank well in search engines for particular keywords, serving as an entry point through which visitors pass to the main content.

Google Instant – a feature of Google’s search engine that shows search results as the keyword query is being typed.

inbound link – a link from a site outside of your site.

invisible Web – the portion of the Web not accessible through Web search engines.

keyword – a word used in a performing a search.

keyword density – keywords as a percentage of indexable text words.

keyword research – the search for keywords related to your Web site, and the analysis of which ones yield the highest return on investment (ROI).

keyword stuffing – the excessive, unnatural use of keywords on a web page for search engine optimization purposes.

keywords tag – META tag used to help define the primary keywords of a Web page.

link building – the process of increasing the number of inbound links to a website in a way that will increase search engine rankings.

link checker – tool used to check for broken hyperlinks.

link popularity – a measure of the quantity and quality of sites that link to your site.

link text – the text contained in (and sometimes near) a hyperlink.

linkbait – a piece of content created with the primary purpose of attracting inbound links.

log file – file that records the activity on a Web server.

manual submission – adding a URL to the search engines individually by hand.

meta tag generator – tool that will output META tags based on input page information.

meta tags – tags to describe various aspects about a Web page.

metasearch engine – a search engine that displays results from multiple search engines.

organic search – the unpaid entries in a search engine results page that were derived based on their contents’ relevance to the keyword query.

outbound link – a link to a site outside of your site.

portal – a site featuring a suite of commonly used services, serving as a starting point and frequent gateway to the Web (Web portal) or a niche topic (vertical portal).

reciprocal links – links between two sites, often based on an agreement by the site owners to exchange links.

search engine – a program that indexes documents, then attempts to match documents relevant to the users search requests.

search engine optimization – the process of choosing targeted keyword phrases related to a site, and ensuring that the site places well when those keyword phrases are part of a Web search.

search engine submission – the act of supplying a URL to a search engine in an attempt to make a search engine aware of a site or page.

search spy – a perpetually refreshing page that provides a real-time view of actual Web searches.

SERP – shorthand for a page of search engine listings, typically the first page of organic results.

title tag – HTML tag used to define the text in the top line of a Web browser, also used by many search engines as the title of search listings.

top 10 – the top ten search engine results for a particular search term.

URL – location of a resource on the Internet.

volunteer directory – a Web directory staffed primarily by unpaid volunteer editors.

Web directory – organized, categorized listings of Web sites.

Wordpress Website Security

Wordpress Security :

- Remove all unnecessary/unused plugins and themes

- Update all cms,plugins and themes

- Install and run the Timthumb Vulnerability Scanner

http://wordpress.org/extend/plugins/timthumb-vulnerability-scanner/

- Install and run the Wordfence security plugin

- Install and configure the Bullet-proof security plugin

- change your passwords (WordPress, FTP, cPanel, Wordpress database)

- Update your WP salts

- Disable the WP theme-editor.php



- Delete the ‘admin’ account



Create a new user with the role of Administrator, and then delete admin account.

http://www.problogger.net/archives/2011/08/11/take-5-minutes-to-make-wordpress-10-times-more-secure/



- Move wpconfig.php upper in the directories hierarchy.

set conf files to chmod permission 600(wp-config.php)

- http://wordpress.org/extend/plugins/limit-login-attempts/

- Rename your Admin folder.

- restrict admin folder access to your ip range with .htaccess

put following code in your /wp-admin/.htaccess file

---------------------------

Order Deny,Allow

Deny from all

Allow from 121.

--------------------------

To check your IP use : http://whatismyip.com



- Securing wp-includes
- Change the WP tables prefix
- Disable File Editing
http://codex.wordpress.org/Hardening_WordPress


- Remove README and license files (important) since this exposes version information

--------------------------


Check : http://wordpress.org/support/topic/website-repeatedly-hacked

--------------------

Step 1 – Login to your WordPress dashboard as an administrator and go to Appearance -> Widgets. In my case, the two widgets I was using had been moved to the Inactive Widget box and replaced with a Text Widget in the sidebar.



Step 2 – Open the Text widget and click the Delete link on the bottom left. Once you’ve deleted it, reset your widgets to the way they were prior to the hack.



Step 3 – Next go to settings -> Reading. Change your character encoding back to UTF-8. This will fix any lingering issues with your RSS feed and IE.



Step 4 – Lastly, reset the Site Title & Tagline for your site. The location for this will vary based on your theme. For my site, I selected Appearance -> Themes and then clicked the Customize link for my theme.



That will fix your site immediately. Clear out your cache and confirm that everything works.



Now that your site is up and running, you will need to make it more secure so that this problem does not happen again.



Step 1 – Change your passwords for your hosting service, WordPress, etc.



Step 2 – Upgrade to the latest version of WordPress.



Step 3 – If you have a backup of your site, do a restore to a version prior to the attack just for good measure.



Step 4 – Login to your WordPress dashboard and install the plugin Better WP Security and resolve issues 1-19 on the dashboard. For item 20, you will need to enable/purchase SSL from your hosting provider. NOTE – some of the changes the plugin makes will break links or images on your website. You will need to go back and update all of them, but that is a small price to pay for having your site more secure. The easiest way to fix all of the links at once is to download an export of your blog’s content (Tools -> Export), open it in Notepad and do a find and replace.



Step 5 – Move your wp-config.php up one level.

Step 6 – Change your database password and make a note of it. How to do this will vary by host.

Step 7 – Go to your wp-config.php and open it in your favorite code editor. Update your database password to your newly updated password. Then go to the Secret Keys section and follow the instructions to update your keys.

-----------------------

It add a "widget_text" under the wp_options table.

is also in the wp_options table under "blogname".

The hack changes your character encoding from UTF-8 to UTF-7. You can fix this through the WordPress Admin Dashboard/Panel by going to Settings -> Reading and setting it back to UTF-8.

 

Advantages of Domain Name

What are the advantages of having a domain name?

There are many uses for domain names, both active and passive.

    Domain names can be used to establish a unique identity in cyberspace.
    Domain names build credibility on the Web.
    Domain names improve your promotion chances and therefore your site's "visibility" on the Web.
    Domain names produce a feeling of professionalism.
    Generic domain names are popular.
    Domain names can be resold, leased and bartered.
    Domain names are portable.
    Domain names can be used to give you a unique, permanent email address.
    Domain names can be used to improve a site's ranking in certain search engines.

Blogging Concepts

Blogging Concepts

AdSense – a text-based advertisement service provided by Google.com.

blog – a frequent, chronological publication of personal thoughts and Web links.

blogger – 1. a person who publishes content on the web using a blog 2. a blog service powered by Google.com

blogosphere – the community of blogs and everything else related to them.

blogroll – a section of a blog page that contains a list of links to recommended blog sites.

captcha – abbrev. "Completely Automated Public Turing test to tell Computers and Humans Apart"; a challenge-response testing system; typically an image that contains a series of ambiguated characters that the reader must re-type in a given field.

comment spam – irrelevant comments posted to a blog for the sole purpose of dropping a link to the spammer’s website.

guest blogging – writing a blog post to be published on another blog as a temporary featured author.

podcast – a series of audio or video files that are syndicated over the Internet and stored on client computing devices for later playback.

vlog – a blog that publishes video content.

WordPress – a popular content management system that is available as a hosted service (wordpress.com) and self-hosted platform (wordpress.org).

Thursday, December 6, 2012

SEO Content - The Foundation of your Internet marketing

SEO Content – The Foundation of your Internet marketing


SEO Content


Site design, site structure, links and content determine your traffic, but your content determines whether people stay long enough to respond to your call to action. SEO success without conversion success is largely a waste of time and effort.

Conversion is the action target for the page or post. The action target is what you want people to do. In real estate, a phone call is the desired action. To lead to that action, the phone number must be prominently displayed. Often, mentioning it again at the end of the page or post will reinforce the desired action. Asking open ended questions in the content can lead to the reader picking up the phone and making the call.

Other forms are conversion are capturing an email address through a form, registration for the use of site services, visits to a store or restaurant.

The point of the content is to inform the visitor, but also to lead them to your desired action.




SEO Content - The Foundation of your Internet marketing

SEO Challenges for Small Biz

SEO Challenges for Small Biz


The Challenges of small business for local search engine optimization can be looked at in three steps:


1.Deciding if internet marketing is worth it for my business

2.Getting started

3.Staying with it until it pays off


Deciding if Small Business SEO is Worth It

Let’s go back to the beginning of this article. How many potential customers are walking by your door because they never see you? It’s pretty simple but powerful question. If some percentage of customers in a business come from online searchers and your business is not where they search, they will never see you.

The second question is do you have the resources necessary to compete in the search engines and using other forms of marketing on the internet?

Budgets are critical for most small business owners and if you don’t have the money, you need to determine if you have the time to learn and do the work necessary for building a web site and ranking in the search engines. If you don’t have the time or the money you’re not going to make a dent in a competitive market.

But, let’s assume you have the resources necessary and you are sure of the need for small business SEO and a search engine presence. Now what do you do?

Getting Started With Small Business and Local SEO

What do you need to get started with SEO?


Whether you do the work or someone else do the work, to get started you need to get the technical aspect of site design and SEO right:


 


  • Site Structure

  • Site Design

  • Hosting

  • Content Management and Content Management Platform

  • Market Research

  • Competitive Research

  • Keyword Research

  • On Page SEO

  • Link Plans

Practical SEO – The Real Work


Once the technical aspects of SEO are complete, the work begins and the work is all about content. Content offers three challenges:

Creating Content

Creating Lots and Lots of Content

Staying With Content Creation

The quality of your content must be better than the competition. It’s that simple. Do whatever it takes to make your content the best in your industry. Then the content must be written for both customers (first) and SEO (second). Don’t be fooled into believing that only SEO content matters. It’s always customers first.


Internet Marketing and small business SEO are competitive and becoming more competitive by the moment. If there’s a market, then there is or will be competition for search engine rankings. It takes work, it takes resources, it takes skill and knowledge. If anyone is telling you it’s easy, they’re wrong. Easy rankings generally mean that there’s no competition or no market.




SEO Challenges for Small Biz

What is the purpose of your site?

What is the purpose of your site?


purpose of your web site


Different sites have different purposes, but unless you clearly and specifically articulate that purpose, much of your website and SEO efforts will be wasted. You may hear the question asked, how well does your site convert?

Conversion is basically getting visitors to take the action you have defined. It can be lead generation, product sales, customer service support, information for clients, list building and more.


The foundation of SEO is targeting traffic. That’s what keyword selection, competitive analysis, link building and site design lead you to in the end. Targeted Traffic is targeting the buyers, subscribers or other customer most likely to buy your offerings.


It’s extremely rare that an outside party will know enough about your business to design a great website and bring the most targeted traffic without your guidance. You must demand that your website brings you more of what makes your business successful.




What is the purpose of your site?

Friday, November 2, 2012

How Build Trust in your Website Visitors

Here are simple actions you can take to build trust in your website visitors.


1. Your website design is the first impression. Make sure it is professional and relevant to the subject matter.


2. Navigation must be intuitive. If visitors can’t find what they are looking for easily, they will question your competence in providing what they want.


3. Make the website personal by giving it its own tone and voice.

People buy people.


4. Follow the HEART rule of creating o­nline content. (Reminder: HEART stands for Honest, Exclusive, Accurate, Relevant and Timely.)


5. Use language that is appropriate to the audience. It will build empathy.


6. Regularly add new content to your site. It shows that the business is alive and kicking.


7. Review all links. Doubts will quickly form in your visitors’ minds if links don’t work or, worse still, take them to error pages.


8. Good grammar and spelling matter. Errors give the impression of sloppiness and carelessness.


9. Don’t make outrageous and unbelievable claims, like “Read this blog and you’ll be a millionaire by the end of the week.” People are used to scams, get-rich-quick schemes and rip-offs.


10. Publish REAL testimonials and third-party endorsements. Try to always use real names and link to websites where possible. Some sites show images of letters sent by happy customers.

11. Publish case studies about customers you have helped, who use your product, etc.


12. Don’t put down, curse or insult competitors. It’s unprofessional.


It is better to offer an objective comparison of competitive services or products.


13. Focus o­n building your long-term reputation, not o­n making quick sales.


14. Write articles for humans, not search engines.


15. Make your ‘About Us’ page personal and comprehensive. It plays an important part in making visitors feel comfortable that real people are behind the site.


16. Publish your photo or the photos of the key people involved with the site. Again, this reinforces the fact that there are real people behind the screenshots.


17. Clearly identify who is behind the site. Nothing creates more suspicion than a site that tries to hide the identity of its publishers.


18. o­n the ‘Contact Us’ page, provide an email form, telephone number, fax and address of the company. it is a legal requirement for sites taking funds, but even sites driven by advertising will benefit from

openness.


19. Provide a telephone number that people can call and talk to a person.


20. Provide Web addresses linked to the website domain, not addresses from free webmail services such as Hotmail and Gmail.


 


21. Think carefully about reciprocal links. If your site is about

organic food and you have links to Party Poker, people are going to question your integrity.


22. Think carefully about the adverts you display on your site.Ensure that they are relevant to your subject and audience.


23. Write and publish your privacy policy. Be clear about what you will and will not do with any personal data you collect. State that you adhere to all data protection laws. Make it easy to read and don’tuse legal gobbledygook.


24. Write and publish a security policy. State what measures you take to ensure that all transactions are secure as well as how well you handle customers data.


25. Ensure that you have a security and privacy policy which is linked from the footer o­n every page. Make the link more prominent o­n all the order pages.


26. Clearly publish your guarantee. I would recommend making it a 100% money-back guarantee if possible.


27. Clearly state your refund and returns policy.


28. If you use PayPal, put the PayPal logo o­n your site. If you have a merchant services account with a major bank like Citibank or HSBC,put its logo o­n your site.


29. Use Google search o­n your site for two reasons. First, it is a great search solution which will help your visitors find what they are looking for. Second, having the Google name o­n your site instills trust.


30 If there are well-known industry associations for your subject, join up and put their logos o­n your site.


 


31. Have a forum o­n your site and respond quickly to questions. Have the attitude that you are happy to help others without receiving immediate reward. As the old saying goes, ‘Givers always gain.’


32. Allow people to comment o­n articles. Interactivity and an exchange of views build community and a sense of involvement.


33. If people provide constructive criticism or comments in the forum,don’t delete them, but respond with your point of view.


34. Use the words ‘secure website’ whenever you try to get any information from visitors, including newsletter sign-ups, forum input and payment.


35. o­n every page, state, “We take your privacy and security very seriously.” Link the statement to the security and privacy policy.


36. If you are selling a subscription, offer a low-cost, entry-level option. This could be a o­ne-day taster, ‘a week before billing starts’ or a monthly trial.


37. o­nly ask for information from customers that you really need. For example, for an email newsletter sign-up, the o­nly information you REALLY need is an email address, so that is all you should ask for.


38. If you have pricing o­n your website, make it transparent. I recently went to buy a book which was advertised for $10. When I checked out, they added tax, post and packaging, and the final bill was $19.50. I didn’t buy it as I felt they had deliberately tried to mislead me.


39. Start a small newsletter of your company/services & circulate it among your clients/employees. Also, publish it o­n your website regularly.


40. Allow people to “unsubscribe” from your mailing list. This may sound very obvious, but I have found that many websites still don’t follow it.


 




How Build Trust in your Website Visitors

Saturday, October 27, 2012

Free Classifieds-Best SEO Tool

Free Classifieds-Best SEO Tool


 


Free Ads sites are becoming more and more popular because many people started using free classified sites more effectively and efficiently.Advertising in these sites is the only way to gain potential customers and good amount of traffic, free of cost.Everyone spend a lot of time online to sell something and some for buy something and classified sites acts as best platform to buy or sell products in one place.Classified sites not only a platform for marketing but also good and unknown SEO technique.


Some of the advantages of Free ads sites are


Search engine spiders keeps crawling these popular sites regularly and gradually your site will be more visible in the eyes of the search engine spiders and your site will gain good position in search engine rankings there by getting more visitors to your site.


Post your ads in local classified sites where people will be more interested in your offers and this will lead to better conversion and sales.


Most of the popular classified site lets users to advertise online for free,so users can promote their site and their products without spending any amount.


Here is the List of Free Online Classified Sites.


Craig list


Classifieds


Classifiedsden


Droik


Digitalbhoomi


Ddoos


Dragg


Fyndin


Goforads


Highlandclassifieds


Indiagrid


Ibibo


Ivarta


Indiaclassifieds


Indianweb

Indyapulse


Indiaza


Indialist


Indnav


Indiaboard


Indiabook


Indiadynamics


Indya


Justforindian


Khojle


Locanto


Localindya


Mybandra


Meramaal


Muamat


Mid-day


Olx


Onlineindianclassifieds


Quikr


Rediff

Rajb2b


Sify


Sulekha

Thisismyindia


Vivastreet


Webindia123


Whereincity


Yoindian


Adeex

Adpost


Adsmantra


Askht


Bechna


Bharatpatal


Boostim


Bizmartindia


Bupio


Clickindia


Click.in


Classifieds4me


 






Free Classifieds-Best SEO Tool

Income through Affiliate Marketing

Income through Affiliate Marketing


Income through Affiliate Marketing


The industry has four core players: the merchant (also known as ‘retailer’ or ‘brand’), the network (that contains offers for the affiliate to choose from and also takes care of the payments), the publisher (also known as ‘the affiliate’), and the customer. A business rewards one or more affiliates for each visitor or customer brought about by the affiliate’s own marketing efforts.

Affiliate marketing is the process of earning a commission by promoting other company’s products.


You find a product you like, promote it to others, and earn a piece of the profit for each sale that you make.


You’re happy because you earned a commission…

The company is happy because they have a new sale from a customer that they might not have normally been able to reach…

And the customer is happy because they learned about a product from you that will hopefully fulfill a need or desire.

The beauty of affiliate marketing is that you don’t have to invest the time and effort to create a product to sell. You can begin selling something as an affiliate as soon as you have a platform to sell it on.


 



























Magic of SEO

Magic of SEO


magic of seo


Did you know? (Hubspot Marketing Statistics)


  • 61% of Internet users do shopping research online

  • 44% of shoppers start the buying cycle at a search engine

  • The size of a website affects the amount of leads a business gets. More pages and landing pages equal more leads.

  • Social media has a 100% higher lead-to-close rate than outbound marketing.

  • 80% of social network users in the U.S. prefer brand interaction’s with a Facebook page to a website.

A website can be a pull medium if it’s discovered by a consumer looking for the information or products held within. Some of the basic tenants of SEO that can attract interested readers and viewers include:


Site architecture : Laying out a website through well-defined Design describing the business, the problems it solves and the products and services offered.


Keyword research and optimization: Aligning the words used on website pages with the words searchers use to query the search engine.


Social interaction: Visitors and customers sharing your content with their social networks is also a means through which your brand can extend its reach and grow its audience.


Fresh content: Publishing ever-more content on the topics for which the business is an authority, both to increase the volume of content deemed relevant to the subject theme and to feed into search engines’ freshness ranking factors.


 


In everything you convey online, build trust, show your attracting personality, put your customers needs first in terms of user experience and content.




Magic of SEO

Friday, October 12, 2012

Tools to Analyze Back Links

Tools to Analyze Back Links


Tools to Analyze Back Links


Here is a list of tools to analyze your Back links. There are dedicated link identifiers, full search-engine-optimization suites, and link tools for search engines. Some are Free and some are paid tools.


Free Backlink Tools :


Backlinkfinder.com: Backlink Finder is a quick and easy tool to check your backlinks. Check your Google PageRank, Alexa traffic, and generate a backlink report.


Backlinkwatch.com: Backlink Watch provides an inbound link report for a site. Get backlink URLs, total external links found on inbound-link pages, PageRank of backlink sites, anchor text, and more.


Bing Webmaster Tools: Get a comprehensive view of the sites that are linking to your site. Webmaster Tools include several other aids, such as a keyword tool and traffic

stats.


Blekko.com : blekko is a smaller search engine than Google, but it strives to be open and transparent, providing ranking information and web data to all of its users. It offers multiple functions to get inbound page links, alt version, and site links.
Google Webmaster Tools:  Discover your link and query traffic. View, classify, and download comprehensive data about internal and external links to your site with new link reporting tools. In the Webmaster Tools, access Links to Your Site to get a list of links that Googlebot discovered during its indexing, as well as the most common anchor text.
LinkDiagnosis.com: Get backlinks with their Google PageRank and anchor text popularity. Access charts with breakdown of PageRank and link types.


Tools.seobook.com: SEO Book has a number of tools to analyze your link profile, compare it to competing sites, and find pages that would be great sources to get links from. It features: SEO Toolbar to import link data, a competitive analysis tool; Reciprocal Link Checker; Link Suggest Tool, and more. Also check out its 101 link building tips. Price: SEO Book’s link analysis tools are free.


Analyzebacklinks.com: See all the backlinks of your site or your competitor’s site. Check your number of social links, such as Likes and Tweets, or get Google keyword and page rankings.


Paid BackLink Tools:


Backlinkreporter.com: Banklink Reporter offers a free backlink checker tool. It also offers a service to track and manage your links, get PageRank and link text, scan meta attributes, and create reports. Price: Free plan lets you save and manage 3 websites and 100 links per site. Premium plans start at $7 per month for 7 websites and 1,000 links per site.


 


LinkPopularity.com :  Backlink Checker. LinkPopularity.com provides premium link popularity reports from multiple search engines. URLs are sorted by estimated popularity and filtered for no-follow links. Price: Report is $20 per URL (includes up to 5,000 incoming links.)


Ahrefs.com: Analyze your own sites and get a quick summary of any URL, for free. Analyze other sites and visually compare multiple sites. Ahrefs lists all the backlinks for the true picture of a site. Get statistics of backlinks on a URL, path, domain, or domain hierarchy with subdomains. Price: Free account gives 3 reports and 15 queries per day; Premium accounts start at $49/month for 20 reports and 500 queries per day.


MajesticSEO.com: Majestic SEO offers a Backlink History to check backlinks and backlink histories for domains, subdomains or URLs. Registered users can compare up to 5 domains simultaneously. It also has a Bulk Backlink tool for backlink counts and a Clique Hunter for cliques that link to a list of domains. Price: Free for data on sites you own; plans start at $49.99 per month for light use by SEO professionals.


OpenSiteExplorer.org: Open Site Explorer is the self-proclaimed search engine for links. Track your links over time, and pull up to 10,000 links. Check your links against competitors, and find link opportunities to build your site’s authority. Price: Basic linking information is free; Pro plan is free for 30 days and then is $99 per month


ScreamingFrog.co.uk: Screaming Frog SEO Spider Tool is a SEO program that provides information on a page’s links, its anchor text and status codes, meta tags and keywords, sitemaps, duplicate pages, follow and no-follow, and more. The Lite version of the tool is free, but is limited to crawling a maximum of 500 URLs and it does not give you full access to configuration options or the custom source code feature. Price: Lite version is free; Premium version is £99/year.
SEO-Spyglass.com: SEO Spyglass helps you investigate sites competing for your keywords, identifying and analyzing their inbound links. Check your competition in more than 400 search engines, and access new areas of opportunity for your sites. Price: Free version is limited to 3 search engines and 1,100 links per project; Pro version is $99.75.


BuzzStream.com: BuzzStream simplifies and manages the process of cultivating quality link relationships with influencers across the web. Automatically track your links across media. Research online influencers, get metrics to help you prioritize your activities, and grow your catalog of quality link opportunities. Price: $49 per month




Tools to Analyze Back Links

Thursday, October 11, 2012

Free Keyword Research Tools

Free Keyword Research Tools


keyword research tools


Selecting the Best Keywords is the foundation of successful search engine optimization.


Here is a list of tools for researching keywords. There are tools to generate keyword ideas. There are also tools to rank keywords, track searches, compare multiple terms, and more. All of these tools are free.


Free Keyword Research Tools


Yahoo! Search Clues. Find out what people are searching for on Yahoo! Trend analysis gives where and when information on searches. Compare trends between search terms.


Google AdWords Keyword Tool. This is Google’s official AdWords keyword research tool. The tool generates keyword ideas and analytical information on each term.


SEO Book Keyword Suggestion Tool. SEO Book’s Keyword Suggestion tool is powered by Wordtracker and cross references Google, Yahoo!, Bing, and more. It is free upon joining SEO Book for a free membership.


Google Insights for Search. Compare search volume patterns across specific regions, categories, time frames and properties. Narrow data to specific categories, anticipate seasonality, analyze geographic distribution, and search patterns in other Google properties.


Google Trends. Use commas to compare multiple search terms. Enter up to five topics and see how often they’ve been searched on Google over time.


Microsoft Advertising Intelligence. Microsoft Advertising Intelligence is a keyword research and optimization tool that operates in Microsoft Office Excel. It provides keyword expansion, research, pricing and KPI — key performance indicator — data. Build out lists of suggested keywords and develop keyword strategies based on Bing and Yahoo! network data.


Free Search Term Suggestion Tool. This tool by Keyword Discovery accesses data compiled from over 200 search engines worldwide. Type a seed keyword and generate the top 100 keywords.


SEMRush. Access data from more than 80 million keywords. For any site, get Google keywords, find hidden keywords, investigate long-tail keywords, discover competitors’ sites with common Google keywords, and more. A free user has a limit of only 10 queries/day and 10 results/query.


Free Keyword Suggestion Tool from Wordtracker. This free keyword suggestion tool from Wordtracker can generate up to 100 related keyword phrases and show daily searches.


KGen. KGen (Keyword Generator) is an add-on for Firefox. KGen retrieves every word of a page and lists how many times they appear, their weight, and their average position in the page.


Wordpot Free Keyword Tool. Enter a keyword and get the 50 most popular keyword listings, as well as additional keyword information. Get 20 daily keyword searches by signing up for an account.


Soovle. Soovle is a keyword research tool that compares the amount of queries between 7 major websites and presents the results in a visually appealing layout..


Google Correlate. Google Correlate finds search patterns that correspond with real-world trends. You can also enter a query to find search terms that have a similar pattern of activity historically. Or find terms that match the dataset of a location.

Rank Checker. Rank Checker is a Firefox plugin to get rank information on any search engine results page (SERP). Enter chosen keywords and domains, and Rank Checker will pull information from your specified search engines and tell you which page is being ranked.


Keyword Questions. Find the popular questions people are asking in your market. Target long tail keywords and provide content that readers want to read and link to.


Trendistic. Trendistic provides a historical chart — up to 180 days — of trending topics in Twitter. Enter a term and see its trend. See what topics are hot.


Thesaurus.com. Thesaurus.com is by Dictionary.com. It provides synonyms and antonym, and lists search trends.


Synonym.com. Synonym.com provides synonyms, antonyms, and definitions. Type in a word and the synonym finder will come up with a list of synonyms. It also lists the most popular online synonym searches.


MetaGlossary. MetaGlossary harvests definitions from the entire web. It extracts the meanings of terms and phrases from the mass of information on the web. MetaGlossary organizes these meanings based on topic and usage, defining even your most field-specific jargon.


NicheBot Classic. Type a keyword or phrase and get the top 50 most popular keyword listings.


SEOquake. SEOquake is an extension for Mozilla Firefox browser, which allows you to look through different search engine parameters on the fly. Along with a large assortment of other tools, it offers a tool to analyze keywords frequency and density.


Keyword Typo Generator. Use this tool to generate a list of typos and common misspellings for AdWords ads and domain names. This software and script should help you in the generation of low competition keywords.


 




Free Keyword Research Tools

Competition Analysis Tools for SEO

Competition Analysis Tools for SEO – Free


competitive-analysis-tools


Here is a list of competitive research tools. There are tools to research your competition’s keywords, linking strategies, traffic metrics, and more.


Free Tools


Alexa. Search Alexa by keyword or category for traffic trends on competing sites. Get rank, related keywords, and site analytics for free.


Google AdWords Keyword Tool. Plug in a URL and get the keyword ideas Google thinks the page should be advertising for, as well as the monthly keyword volume estimates.


Google Trends for Websites. This Google tool gives you traffic estimates, related websites, and related keywords. Compare trends between multiple sites. Data is only available for higher traffic sites.


Archive.org. This site provides free access on how old a website is and what it looked like in the past.


Google Traffic Estimator. Enter a website and get estimates on the number of AdWords ad clicks and bid prices for the top ad position.


SearchStatus. SearchStatus lets you view a site’s Google PageRank, Google Category, Alexa popularity ranking, Compete.com ranking, SEOmoz Linkscape mozRank, Alexa related links and backward links.


DomainTools. Search “Whois” domain ownership data. Or get reverse Whois information, if you know domain owners and want to know which sites they own.

Webpage Similarity Comparison Tool. Enter URLs and compare different pages, including meta information and common phrases.


Marketing Grader. This is a free site grader that measures a site against one or two other sites.


SEO Link Analysis. This Firefox extension enhances link data from Google Webmaster Tools, Yahoo! Site Explorer and MS Webmaster Portal. It gathers PageRank for the linking page, the anchor text used on the link, and checks whether the link is no-followed or not.


Yahoo Term Extraction. This tool allows you to extract key terms from a piece of content. Enter your competitor’s site text to analyze keywords. It utilizes Yahoo!’s Search API.


Quantcast. Quantcast shows a site’s visitor demographics, visits, views, audience “also likes,” traffic frequency, and traffic sources.


SEO Toolbar. Get useful market research data from a variety of sources, such as Google PageRank, links to domain, and estimated traffic value. Look at a side-by-side comparison of up to five sites.




Competition Analysis Tools for SEO

Tuesday, October 9, 2012

Social Media Content Strategy

Social Media Content Strategy


Social Media Content Strategy


Content Focus

Content Type

Posting Frequency

Content Calendar


I. Determining Content Focus


Content needs to have a focus in terms of the topics you plan to cover and the tone it will take. Here are some pointers for determining that focus.


Stimulate engagement. It could be educational, entertaining, inspirational, or promotional. Likely it should contain elements of all four.


Demonstrate knowledge and thought leadership. One way to garner trust is by establishing yourself or your company as an expert.


Consistent with the mission and culture of your business. You don’t want content that is out of step with your company’s character, image, and personality — it would come across as not authentic.


A commonly accepted practice is to use the 70/20/10 rule.


70 percent of content should focus on your customers’ interests and needs. This can be accomplished through how-to tips, answers to frequently asked questions, and links to helpful resources. Ask yourself, “Would I find this content helpful?” If the answer is yes, then it’s probable others will too.


20 percent of content should be “OPC” — other people’s content. That mandates a willingness to allow user-generated content on social channels you manage, such as a Facebook page. This gives your customers a sense of ownership in the conversation and serves to foster trust.


10 percent of content should be promotional. If you are willing to focus 90 percent of your content on others, then, hopefully, no one will complain when 1/10th of it calls attention to your products and services.


II. Determining Content Type


Depending on the channel, social media content can take many forms: blog posts, tweets, status updates, contests, quizzes, poll questions, infographics, videos, and photos.


Due Pinterest and Instagram, social media has become increasingly visual. So the use of video and photo images should be a major consideration. Not only does it appeal to different learning styles, but photos and video make it easier for customers and prospects to get a feel for who you are and what you do.


III. Determining Posting Frequency


After you have decided on the content’s focus and type, determine how often you can post updates. Here are a couple of tips.


Post at the optimal time. By this I mean post on the days and times when you are most likely to receive responses in the form of Likes, comments and shares. Many retailers find that posting between 8:00 a.m. and 2:00 p.m. works best. Edge Rank Checker is a




Social Media Content Strategy

Free Google SEO Tools

Free Google SEO Tools


Free Google SEO Tools


Here is a list of free Google tools for your website’s SEO campaign. There are keyword and trend tools, website optimization tools, tools to increase your backlinks, and more. All of these tools are free.


Google Analytics lets you measure sales and conversions, and gives you access to your visitors’ behavior. Understand which parts of your website are performing well, measure the success of your social media programs, and create better-targeted ads. Price: Free for users with less than 5 million page views a month.


Google Insights for Search lets you compare search volume patterns across specific regions, categories, and time frames for any search term or phrase. Track search terms, and find potential customers based on their search volume.


Google Webmaster Tools show you how Google crawls and indexes your site. Learn about any problems Google is having indexing your site’s URLs. Identify the top search queries that drive traffic to your site, as well as any links to your site. Share information, such as how often your important pages change, to improve your site’s visibility.


Google AdWords Keyword Tool is a great way to get keyword ideas and find the best text for your audience. Identify what words or phrases will drive the most traffic to your site. Determine what keywords are the most profitable if you plan to use Google AdSense. .


Google Alerts are, according to Google, “emails sent to you when Google finds new results — such as web pages, newspaper articles, or blogs — that match your search term.” Enter a keyword or phrase, the type of data you want to retrieve, the volume of results you’d like, and get it all via email. Monitor your competitors or track the latest relevant Google results.


Google Trends give you popular search terms. You can also compare trends for multiple search terms, or get daily unique visitors for multiple sites. Take advantage of trends in your keyword campaigns to get a jump on your competitors.


Google Website Optimizer is Google’s website testing and optimization tool. Test individual elements or complete page layouts, and identify your most effective site elements. Fix and deploy compelling landing pages. Identify the winning content combinations that drive conversions.


DoubleClick Ad Planner is a tool to help you plan an effective online advertising campaign. You can also use it to search competitor websites for traffic statistics, such as page views and keywords searched. Use the information to tailor your own successful campaign.


Use Google Page Speed to analyze and optimize your website. Identify why your site is too slow, and apply best practices to make it fast. Reducing page load times can reduce bounce rates and increase conversion rates, and encourage the health of your site..


With Merchant Center, upload your site’s product data so it is available to Google Product Search — soon to be “Google Shopping” — and other Google search services. Allow shoppers to easily find your site using Google Product Search or Google.com.


Google Site Map is a way to tell Google about the pages on your site. Creating and submitting a site map helps make sure that Google knows about all the pages on your site, including URLs that may not be discoverable by Google’s normal crawling process. Use Site Map to provide Google with site information, such as content metadata or update schedules.


Google+ is Google’s social media platform to share, collaborate, and create. Starting a Google+ account and developing your brand through Circles helps get high PageRank backlinks to your website.


 




Free Google SEO Tools