Go to Blogger edit html and find these sentences.Now replace these sentences with your own descriptions.This theme is Bloggerized by Lasantha Bandara - Premiumbloggertemplates.com.
Go to Blogger edit html and find these sentences.Now replace these sentences with your own descriptions.This theme is Bloggerized by Lasantha Bandara - Premiumbloggertemplates.com.
Go to Blogger edit html and find these sentences.Now replace these sentences with your own descriptions.This theme is Bloggerized by Lasantha Bandara - Premiumbloggertemplates.com.
Go to Blogger edit html and find these sentences.Now replace these sentences with your own descriptions.This theme is Bloggerized by Lasantha Bandara - Premiumbloggertemplates.com.
Go to Blogger edit html and find these sentences.Now replace these sentences with your own descriptions.This theme is Bloggerized by Lasantha Bandara - Premiumbloggertemplates.com.
SEO Content – The Foundation of your Internet marketing
Site design, site structure, links and content determine your traffic, but your content determines whether people stay long enough to respond to your call to action. SEO success without conversion success is largely a waste of time and effort.
Conversion is the action target for the page or post. The action target is what you want people to do. In real estate, a phone call is the desired action. To lead to that action, the phone number must be prominently displayed. Often, mentioning it again at the end of the page or post will reinforce the desired action. Asking open ended questions in the content can lead to the reader picking up the phone and making the call.
Other forms are conversion are capturing an email address through a form, registration for the use of site services, visits to a store or restaurant.
The point of the content is to inform the visitor, but also to lead them to your desired action.
The Challenges of small business for local search engine optimization can be looked at in three steps:
1.Deciding if internet marketing is worth it for my business
2.Getting started
3.Staying with it until it pays off
Deciding if Small Business SEO is Worth It
Let’s go back to the beginning of this article. How many potential customers are walking by your door because they never see you? It’s pretty simple but powerful question. If some percentage of customers in a business come from online searchers and your business is not where they search, they will never see you.
The second question is do you have the resources necessary to compete in the search engines and using other forms of marketing on the internet?
Budgets are critical for most small business owners and if you don’t have the money, you need to determine if you have the time to learn and do the work necessary for building a web site and ranking in the search engines. If you don’t have the time or the money you’re not going to make a dent in a competitive market.
But, let’s assume you have the resources necessary and you are sure of the need for small business SEO and a search engine presence. Now what do you do?
Getting Started With Small Business and Local SEO
What do you need to get started with SEO?
Whether you do the work or someone else do the work, to get started you need to get the technical aspect of site design and SEO right:
Site Structure
Site Design
Hosting
Content Management and Content Management Platform
Market Research
Competitive Research
Keyword Research
On Page SEO
Link Plans
Practical SEO – The Real Work
Once the technical aspects of SEO are complete, the work begins and the work is all about content. Content offers three challenges:
Creating Content
Creating Lots and Lots of Content
Staying With Content Creation
The quality of your content must be better than the competition. It’s that simple. Do whatever it takes to make your content the best in your industry. Then the content must be written for both customers (first) and SEO (second). Don’t be fooled into believing that only SEO content matters. It’s always customers first.
Internet Marketing and small business SEO are competitive and becoming more competitive by the moment. If there’s a market, then there is or will be competition for search engine rankings. It takes work, it takes resources, it takes skill and knowledge. If anyone is telling you it’s easy, they’re wrong. Easy rankings generally mean that there’s no competition or no market.
Different sites have different purposes, but unless you clearly and specifically articulate that purpose, much of your website and SEO efforts will be wasted. You may hear the question asked, how well does your site convert?
Conversion is basically getting visitors to take the action you have defined. It can be lead generation, product sales, customer service support, information for clients, list building and more.
The foundation of SEO is targeting traffic. That’s what keyword selection, competitive analysis, link building and site design lead you to in the end. Targeted Traffic is targeting the buyers, subscribers or other customer most likely to buy your offerings.
It’s extremely rare that an outside party will know enough about your business to design a great website and bring the most targeted traffic without your guidance. You must demand that your website brings you more of what makes your business successful.
