SEO Challenges for Small Biz

The Challenges of small business for local search engine optimization can be looked at in three steps:

1.Deciding if internet marketing is worth it for my business

2.Getting started

3.Staying with it until it pays off

Deciding if Small Business SEO is Worth It

Let’s go back to the beginning of this article. How many potential customers are walking by your door because they never see you? It’s pretty simple but powerful question. If some percentage of customers in a business come from online searchers and your business is not where they search, they will never see you.

The second question is do you have the resources necessary to compete in the search engines and using other forms of marketing on the internet?

Budgets are critical for most small business owners and if you don’t have the money, you need to determine if you have the time to learn and do the work necessary for building a web site and ranking in the search engines. If you don’t have the time or the money you’re not going to make a dent in a competitive market.

But, let’s assume you have the resources necessary and you are sure of the need for small business SEO and a search engine presence. Now what do you do?

Getting Started With Small Business and Local SEO

What do you need to get started with SEO?

Whether you do the work or someone else do the work, to get started you need to get the technical aspect of site design and SEO right:

 

• Site Structure


• Site Design


• Hosting


• Content Management and Content Management Platform


• Market Research


• Competitive Research


• Keyword Research


• On Page SEO


• Link Plans

Practical SEO – The Real Work

Once the technical aspects of SEO are complete, the work begins and the work is all about content. Content offers three challenges:

Creating Content

Creating Lots and Lots of Content

Staying With Content Creation

The quality of your content must be better than the competition. It’s that simple. Do whatever it takes to make your content the best in your industry. Then the content must be written for both customers (first) and SEO (second). Don’t be fooled into believing that only SEO content matters. It’s always customers first.

Internet Marketing and small business SEO are competitive and becoming more competitive by the moment. If there’s a market, then there is or will be competition for search engine rankings. It takes work, it takes resources, it takes skill and knowledge. If anyone is telling you it’s easy, they’re wrong. Easy rankings generally mean that there’s no competition or no market.

SEO Challenges for Small Biz