Competition Analysis Tools for SEO

Competition Analysis Tools for SEO – Free

Here is a list of competitive research tools. There are tools to research your competition’s keywords, linking strategies, traffic metrics, and more.

Free Tools

Alexa. Search Alexa by keyword or category for traffic trends on competing sites. Get rank, related keywords, and site analytics for free.

Google AdWords Keyword Tool. Plug in a URL and get the keyword ideas Google thinks the page should be advertising for, as well as the monthly keyword volume estimates.

Google Trends for Websites. This Google tool gives you traffic estimates, related websites, and related keywords. Compare trends between multiple sites. Data is only available for higher traffic sites.

Archive.org. This site provides free access on how old a website is and what it looked like in the past.

Google Traffic Estimator. Enter a website and get estimates on the number of AdWords ad clicks and bid prices for the top ad position.

SearchStatus. SearchStatus lets you view a site’s Google PageRank, Google Category, Alexa popularity ranking, Compete.com ranking, SEOmoz Linkscape mozRank, Alexa related links and backward links.

DomainTools. Search “Whois” domain ownership data. Or get reverse Whois information, if you know domain owners and want to know which sites they own.

Webpage Similarity Comparison Tool. Enter URLs and compare different pages, including meta information and common phrases.

Marketing Grader. This is a free site grader that measures a site against one or two other sites.

SEO Link Analysis. This Firefox extension enhances link data from Google Webmaster Tools, Yahoo! Site Explorer and MS Webmaster Portal. It gathers PageRank for the linking page, the anchor text used on the link, and checks whether the link is no-followed or not.

Yahoo Term Extraction. This tool allows you to extract key terms from a piece of content. Enter your competitor’s site text to analyze keywords. It utilizes Yahoo!’s Search API.

Quantcast. Quantcast shows a site’s visitor demographics, visits, views, audience “also likes,” traffic frequency, and traffic sources.

SEO Toolbar. Get useful market research data from a variety of sources, such as Google PageRank, links to domain, and estimated traffic value. Look at a side-by-side comparison of up to five sites.

Competition Analysis Tools for SEO