How to Blog

Writing a blog post is one of the most painful things that a small business holder might have to do during their already limited work time. But in the current context small businesses rely heavily on their online presence and on SEO for being visible, blogging becomes an essential tool for staying ahead of the competition.

But with limited time being utilized for different things, how can somebody write a blog post?

Well the trick is simpler than you think! Are we talking about hiring somebody to write the Content ? Absolutely not. writers don’t share the same passion as you do about your business. Writing something on your own is something that can give you immense satisfaction and it can also be a good way for you to identify weaknesses of your business and marketing approach.

The ideal length of a blog post is about 400-500 words. If you are wondering, this post is already 180 words long. One thing that can help you with blog post writing is writing about something you are passionate about. Take me for example. I specialize in Search Engine Optimization and whatever I write about it comes to me naturally.

Don’t try to write about really complex matters in a blog post. A blog is hardly the best place for something like that. If you have a great subject topic, break it down to manageable bits. You’ll find it easy to write, you are going to find more topics to write about and your audience will love you for an easy to read and easy to remember post.

Try to make your blog posts interesting and to the point. It is always a good idea to try to engage your audience in the first paragraph and build your case from that point on. If you know anything about the inverted pyramid model of news reporting, I’m talking about that.

Also, use a couple of images that you might get for free.

Another important thing you can do is linking back to your older posts. This works for you in several ways.

You give value to blog posts that you’ve written already and get an opportunity to re-index them.

Gives you an opportunity to direct viewers to your old posts that could be related in subject matter and beneficial to the reader.

So these are a few things that you can try when you are confronted with writing something for your blog. So share your experiences with the world.

How to Blog