Twitter – Powerful Social Media

Twitter is one of the fastest growing social media tools. Loved by millions who use it for its simplicity and shortness, Twitter is a far more effective way to communicate with a peer group than Facebook or any other social media.

Twitter’s simplicity should not be underestimated, the real power is in harnessing ones followers

If a company were to try to reach an audience say of 6 million TV viewers, they’d have to spend some real money. Twitter is free. Unlike many other social media, Twitter is always on the go, things are constantly changing by the second.

The good news is that it is easily accessible. It’s supported by almost all the smart phones and almost any internet device, so keeping your followers up-to-date is easy.

In some cases, Tweeps, as the Twitter users are known, tend to think out loud through their tweets. In fact there are many well documented instances where brands, famous people, journalists, sports personalities among others found themselves saying things that they shouldn’t be saying in the first place. Therefore it is a good idea to read up on twitter etiquette and establish a companywide protocol for tweeting.

So how can a small company find its way in this tweet-maze? It’s not difficult to start, start with meaningful tweets about your industry. No one is going to care if you just picked up Starbucks for the day, so keep the personal stuff away. First it would help to have a good idea what Twitter is and how to use its many unique features. For example, Twitter hash tags and lists are two of the most important weapons in a good tweep’s armory.

Start off by following people in your industry. Always try to keep the Followers and Following ratio close to each other. It is sometimes suspect if someone is following 5000 people but only has 2 followers. Keep posting meaningful content and you’ll see your follower count rising on its own. Share things about your area of expertise; answer general questions on your field; follow hash tags which have a good focused following; (This however does not necessarily include the trending topics!) and be a good tweep in general.

There are a few tools you can use to increase your presence in the Twittersphere. Start with the Twitter business section. It can give you really nice pointers on what you can do on Twitter to promote your business effectively on Twitter. Read this case study on moxsie available on twitter business section.

Take some time off to think through your twitter strategy. It can help you a lot with taking your brand to the next level of online visibility.

Twitter - Powerful Social Media